Packaging from nature
Packaging from Nature is FEFPEB’s pan-European campaign to communicate the benefits of wood in pallets and packaging.
It was launched in 2011, as a response to negative and inaccurate stories about wood in the media.The initiative aims to ensure that decision makers in logistics in Europe understand the positive environmental and economic impact of specifying wooden pallets and packaging.
Its resources, including website, Packaging from Nature logo and fact sheets on the main issues, are available in seven languages - Dutch, English, French, German, Italian, Portuguese and Spanish.
FEFPEB releases regular press releases to the European media to keep Packaging from Nature and its messages in the spotlights.
The campaign is driven by FEFPEB’s PR Committee through face-to-face and teleconference meetings.